It’s not easy to create that simply classic handbag that every woman must have. So for all those handbags that aren’t quite the Chanel 2.55 or Hermes Birkin, luck is a major factor when it comes to creating a best-selling handbag. These usually fit the “it bag” label – a season’s must-have bag, but one that probably won’t keep its top spot for more than a few seasons.

For example, in Selfridges Department store in London, the top selling bags this season are not the classic Chanel’s or Dior’s – they are handbags that come in a range of bright colors and funky styles: